Best Betting Sites

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The UK betting scene has never been more competitive and that is excellent news for the punter, each betting site competing for attention with ever-more-generous welcome bonuses, free bets and other promotions. Here we have listed the best bookmakers operating in the UK along with details of their new-customer sign-up offers.

 

Bet £10 Get £40
Deposit and bet an initial £10 and get a free bet bonus to the value of £40
T&Cs Apply
New customers only

18+. Play Safe. New customers using Promo code Z40 only, Min £10/€10 stake, min odds 1/2, free bets paid as 4 x £10/€10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms
Bet £10 Get £20
Register a new account with Boylesports and get free bets worth £20 when you deposit and bet an initial £10
T&Cs Apply
New customers only

New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
Bet £10 Get £30
*New customer offer. Deposit and bet an initial £10 and get free bets worth £30.
T&Cs Apply
New customers only

18+ New customers only. Opt in, bet £10 at odds 2.00+ within 7 days, no cashout. Get 6x £5 Free Bets, set events at odds 2.00+. 7 day bonus expiry. Debit Card / Apple Pay payments only. Click for T&Cs. Please Gamble Responsibly.
£10 ACCA Free Bets Every Week + 100 Free Spins
Enjoy an excellent bonus with The Pools
T&Cs Apply
New customers only

£10 ACCA T&Cs: 18+, UK only. Place a minimum 2x £10 pre-match 4 leg acca cash bet where odds accumulate to 3.0 (2/1) or more and get a £10 bonus funds to use on multiples (3 or more selection, min odds per selection 1.5 (1/2)). Cashed Out, Asian Handicaps, Draw no Bet wagers or bets with void legs do not qualify for this promotion. Free Bet credited every Monday by 12pm. Maximum 1 free bet per customer per week available from this promotion. Full T&C's apply. Casino Free Spins T&Cs: Offer available to new players only. Players that have taken part in any other Casino welcome offer(s) are not eligible for this offer. Offer is available only once to each new customer. Deposit and Stake £10 on casino slots and receive 100 Free Spins on ‘Big Catch Bass Fishing’. Qualifying players' Free Spins will be credited automatically to their account upon meeting the qualifying requirements. When players have qualified for the Free Spins, players will need to login and load up ‘Big Catch Bass Fishing’ to claim. The value of each Spin awarded as part of this promotion is £0.10. Any winnings from Free Spins will be added to your account. Free Spins expires 7 days after award. This promotion is valid from 00:01 on 18/12/2023 until further notice. 18+ UK Only. Full T&Cs apply.
£100 Free Bet Refunds
Join Bet Goodwin today and claim £100 in Free Bet Refunds
T&Cs Apply
New customers only

18+. New accounts only. If you place a win or each way single bet in any UK or Irish Horserace and your selection finishes second beaten by the official distance of a nose we will refund the win part of your losing stake as a free bet. Minimum stake to qualify for this offer is £10 win or £10ew. Maximum free bet per customer per race is £100. Excludes multiple bets such as lucky 15s etc. Applies to cash stakes only Does not apply to ante post markets. Free bets must be used in their entirety and to be credited within 24 hours. Betgoodwin reserves the right to withdraw or terminate this offer only once the full duration of the promotion has been completed.
5.0 rating

Bet £10 get £20
Bet an initial £10 and get free bets to the value of £20

T&Cs Apply
New customers only

Place a qualifying £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £10 fixed odds bet will be credited upon settlement of the qualifying bet. The second free £10 fixed odds bets will be added to your account on the following day. Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ begambleaware.org
Bet £30 Get £10 in Bonuses
*New customer offer. Deposit and bet at least £30 and get up to £10 in Bonuses.Bonus = £5 free bet and £5 free spins.
T&Cs Apply
New customers only Significant terms: 18+ New UK customers only. Promo code: BONUS10. Min deposit & single bet £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply.
Bet £10 Get £30
Deposit and bet an initial £10 and get a surprise bet to the value of £30
T&Cs Apply
New customers only

New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly
5.0 rating
Bet £10 get £30
Bet an initial £10 and get free bets to the value of £30
T&Cs Apply
New customers only

NEW Significant terms: T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org
5.0 rating
Bet £10 get £20
Bet an initial £10 and get free bets to the value of £20
T&Cs Apply
New customers only

New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Bet Responsibly. BeGambleAware.org 18+ T&Cs Apply
5.0 rating
Bet £50 Get £25 + 10 Free Spins
Enjoy a welcome bonus worth £25 + 10 Free Spins with Fitzdares
T&Cs Apply
New customers only

New customers only, 18+. Min deposit £10. Place a £50 bet on any sport at 2.0+ to qualify for £25 in free bets and 10 Free Spins. Free Bets and Spins valid 7 days. £0.10 Free Spins. T&Cs apply. BeGambleAware.org.
Bet £10 Get £50
Register with Betfred today, bet £10 and get £50 in Free Bets upon joining
T&Cs Apply
New customers only

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
4.8 rating
Bet £10 Get £30
Once registered with SBK, you can take advantage of their £30 welcome offer
T&Cs Apply
New UK customers only. Min £10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5 and get £10. Further £10 credited after 7 days and a further £10 credited after 14 days. Full T&Cs apply.18+. BeGambleAware.org.

 

Online betting has grown enormously over the past couple of decades and during that time the landscape has evolved significantly. More and more punters are betting on mobile or tablet and this has resulted in ever-more efficient apps being offered by the leading betting sites. Not only that but bonus offers have become more competitive and there is arguably more value to be had when joining an online betting site than ever before. This is certainly excellent news for the punter as it provides them with a chance to get things off to the best possible start when joining a new betting operator.

All of our featured betting sites offer a sign-up bonus offer of some sort. These are all simple to claim and all that is required is that you make an initial deposit and place a first bet. The amounts required are relatively small and in most cases you will receive a ‘welcome bonus’ which in betting terms is worth far more than the initial outlay.

Once you have made a deposit, placed a first bet and had your wager settled (either win or lose), you will receive a welcome bonus, provided that you have met all the criteria as defined in the terms and conditions (always read the full terms and conditions carefully as they differ significantly between betting sites).

Free bets and other bonuses are also offered to existing customers as a way of reading them for their custom. As a general rule, the more you play the more you can claim in bonus funds. These bonuses come in many forms such as cash-back offers, free bets, enhanced prices, etc. They can be used on numerous markets and sports – again subject to terms and conditions.

Each bookmaker operates independently of each other and as such, you can freely take advantage of as many sign-up offers as you wish, provided you haven’t already registered with the same bookmaker in the past and claimed the welcome bonus at an earlier date. Also it must be remembered that you will need to make a deposit and place a first bet in order to release each sign-up bonus, while you cannot simply cash the free bets in, they must be used to place actual bets and may be subject to wagering requirements.

The sign-up bonus isn’t the only thing to consider when choosing a betting site. It is important to consider the range of betting markets and whether or not your preferred sport or sporting events are covered. The competitiveness of the odds on offer is also hugely important and you can find details of these in our bookmaker reviews. Read these fully and check out the terms and conditions attached to each welcome offer. The best betting sites will all offer a multitude of sports betting markets and most operators will feature the likes of football and horse racing prominently on their sites.

The number of football markets can vary greatly between betting sites, however the larger operators can offer up to 300 markets for some of larger football matches in the big leagues such as the Premier League, Bundesliga, La Liga, Serie A and Champions League. The World Cup and European Championships also attract a huge number of bets and the best betting sites cater for these with a vast range now betting options and some competitive odds.

 

Which Betting Sites offer the Best Odds?

Competition is fierce amongst the best betting sites and all of the larger operators offer hugely competitive odds across their markets. Nevertheless, some leading betting operators focus on particular sports and betting markets and it does pay to shop around for the best prices on your chosen sports event. Some bookmakers will offer the best odds on football, while others may be at the top of their game when it comes to horse racing odds. Indeed, there is no one betting site that consistently offer the best prices right across the board, they all have their own areas.

Free Bet Bookmakers
William Hill Betting Site
William Hill Betting Site

Bet £10 Get £40 Bonus

Boylesports Betting Site
Boylesports Betting Site

Bet £10 Get £20

BetVictor Betting Site
BetVictor Betting Site

Bet £10 Get £30 in free bets

The Pools Betting Site
The Pools Betting Site

£10 ACCA Free Bets Every Week + 100 Free Spins

Bet Goodwin Betting Site
Bet Goodwin Betting Site

£100 Free Bet Refunds

Sporting Index
Sporting Index

Bet £10 Get £20 in free bets.

BetZone Betting Site
BetZone Betting Site

Bet £30 Get £10 in Bonuses

Kwiff Betting Site
Kwiff Betting Site

Bet £10 Get £30 Free Bet

BetUK
BetUK

Bet £10 Get £30 in free bets.

Virgin Bet
Virgin Bet

Bet £10 Get £20 in free bets.

Betting websites
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